BTs web design

The back to school web design was developed with a clear goal in mind - to create an engaging and emotionally impactful storytelling experience while still presenting a lot of information in a compact and uncluttered way.

Services

Web Design

Client

Aeropostale

Year

2023

I embedded a prototype of the homepage I designed, so you can experience the website like the customer. You can interact with it to get a better understanding of the user experience.

Web & Mobile

Breathing fresh life into Aeropostale's Back to School campaign, I designed a captivating homepage. Leveraging bold visuals and engaging elements, the layout strategically highlights key products and promotions, effectively capturing the season's youthful energy. This user-centric approach aimed to boost brand awareness and drive sales during a critical period.

Furthermore, I developed an in-depth experience for the "New Kind Denim" collection. Featuring a clean and intuitive layout, this dedicated section resembles a blog format. Integrating engaging videos and presenting key features in a concise manner, it fosters deeper customer understanding and fosters potential purchase intent.