Creative Portfolio
I had a vision for La Senza’s fall 2022 Campaign. In this surreal utopia, our girl can live out her wildest fantasies in a beautiful mansion filled with botanical-inspired setting. By combining hypnotic floral design elements with imagery and adding blurs to the images, I have created a hauntingly beautiful look that perfectly captures the dreamlike essence of this world. I was confident that this campaign would be a huge success and will truly captivate our audience.
look book
The Surreal Utopia Campaign redefines beauty through its haunting imagery and distinctive surreal style. The soft blur adds a layer of intrigue while the flower masks serve as a metaphor for femininity and concealment. Explore our projects to witness how these artistic choices converge to create a memorable narrative that invites conversation and curiosity.
The campaign I crafted for LaSenza showcases my passion for surreal aesthetics, seamlessly transitioning from print to digital media. Every graphic was designed with intention, harmonizing with thoughtfully selected typography to tell a cohesive story. By utilizing innovative design techniques, I ensured that each visual not only stands out but also captures the emotional essence of our brand. This multifaceted approach, spanning social media and ecommerce, has elevated how we connect with our audience on every platform.
